About Us

About us : We are a craft based atelier specialising in individually hand-painted limited edition pret wear for discerning cosmopolitan clientele with a global worldview. We provide everyday sartorial choices that are rooted in Style over Fashion.

Portfolio : Our portfolio comprises of different Collections. These Collections take a unifying theme or motif that is applied to various silhouettes or cuts. We enrich our collections with designs from inputs as varied as a flower that heralds a change of season, or a rich cultural heritage, or even a walk in the forest.

Our Philosophy : Our manufacturing operations are strongly based on a sensitivity towards contemporary global issues. Sustainability & a reduction in the consumption of this planets resources is what drives our philosophy. Every unit manufactured is based on a confirmed order. The opposite of mass manufacturing , every piece is made only for one customer. We hold no inventories . We have no unsold units , no end of season sales , no wasteful consumption of resources. This philosophy naturally entails a longer delivery date but our aware clients laud & indulge us in being responsible towards the planet in our quest for commerce. By rooting our apparel on Style rather than Trend we encourage sustainability thru repeat usage season after season. We believe this also reduces unnecessary consumption.